Advertising and Marketing

What makes one company more profitable than another one?

Well, it's like asking why Jerry survived a grizzly attack when Stephan cannot even avoid aunt Gertrude's kisses. The answer to this is S.T.R.A.T.E.G.Y.

In advertising, just like in marketing, you need to have a plan with an effective strategy. And this is why Kowen will not let you down! Aunt Gertrude's better wipe off that ugly lipstick of hers! Kowen Consulting Services will lead you towards your first STRAT101. Our goal is to make you a leader among the leaders. The following services are no mystery to any marketing agency, but, as previously said, it all relies on the approach... the STRATEGY!

Marketing Strategy

Here is a list of what Kowen can do for you:

Advertising and marketing are key elements in a company's success. One cannot be used without the other. While one defines your market, the other targets it. Many success stories began with the right marketing strategy followed by the most appropriate advertising approach.

For example, it makes sense to study the market before you even consider making your first move. Targeting the clientele will tell you where and how your advertising campaign will be perceived.

Here is a situation. Your company is trying to commercialize a new technology for mobile phones. The sad thing here is that you have a very limited budget. Each penny has to be spent wisely and, of course, efficiently.

Which of the following methods would you choose?

Approach No 1

A picture worth thousands of words. People has a better chance to remember your product if they see it! So, you spend all of your budget in posters. The best way to expose these posters is definitely in bus stands so everyone sees them while waiting for the bus. But, it costs a fortune downtown! No problem at all! Many mobile phones owners live in the suburbs. So, let's put these posters in the suburbs' bus stands! There you go!

Approach No 2

You spend your entire budget for a 15 seconds radio commercial which will be aired between 5:00 p.m. and 6:00 p.m. every week night.

Answer

Well, this one is a bit tricky but the answer would be "Approach No 2". We hope you came to the same conclusion.

Here is the reason why it cannot be "Approach No 1". Indeed, there are many people who live in the suburbs, but they are most likely to commute by car or by train. Of course, some will take the bus, but it is most likely to be students or regular bus users. Well, it is not a complete loss since this clientele also uses mobile phones. However, we were aiming at the biggest clientele: the business people, parents, and workers in general.

Now what is the reason why "Approach No 2" is the best choice? Well, the biggest clientele is commuting during that specific period of time and, is most probably listening to the radio. We all know how effective a 15 seconds radio commercial can create a big impact; especially if repeated everyday during the busiest air time.

Reference Links

• Marketing Glossary

• For any businesses in any field

• Marketing vs. Advertising

• Business Plan

• Marketing Plan

• 15 ways to Advertise

• How Will You Write You Marketing Plan?